Make a great first impression.
Your logo will most likely be the first thing your customers/public will associate with your company. Make sure it represents an emotional response that will help develop your brand. The power of a logo can have a big effect on the way customers and potential customers view a particular product, service or company. An effective logo may look simple but there's nothing simple about it. There is a lot of thought and conceptional brainstorming that goes into a successful logo design.